Entertainment

New and exclusive content coming in Hello Meghalaya

More than 2 lakh citizens have downloaded the app and started to view films and content.

There has been some of the media stories to demean the success of Hello Meghalaya OTT platform which was launched in July this year. The success is evident for the fact that soon after the launch, more than 2 lakh citizens have downloaded the app and started to view films and content. This is one of the unique and never before initiatives ever done by any previous government which aims to support local content creators/ film makers. It is agreed that more new and fresh content needs to be included to keep the momentum going and engage viewers. Government is making all the efforts to make the app more entertaining by including Web series, New films, podcasts and entertainment shows. For the benefit of the readers, we must understand that any technology platform requires back end technical updation to make it stable and optimized. The technical team has been working tirelessly to make such functionalities robust and viewer-friendly by optimizing streaming quality, mobile data consumption and easy navigation. Going forward in next few weeks, the app will enable Content Creator to register on the platform and review their analytics. The feature has already been developed and is going under testing phase.
To give reader a better picture on the engagement of the platform, the total views of all the content together stands at 37 million with an average watch time of 4 hours 30 mins. This means people are spending more time in Hello Meghalaya app in their phone compared to any social media platform like Facebook or Instagram. Going by the daily usage, there are 2000 active users for every 30 minutes. Therefore, it can be concluded that the citizens have owned the home-grown entertainment channel. Some of the most viewed films are Ka Chithi, Pynngop, Ka-Daw, 9 Lad, Jingim & Ahor which vae been viewed over million times.
There has been also report on the old content which are already available in Youtube channels and citizens may not like to view the same in the Hello Meghalaya, however this is to clarify that one of the major objectives of the app is to provide viewers one single platform for all local content. This means, Government is trying to conserve and preserve classic films/content which are not available in any form at the current circumstance. This will not only give newer generation an opportunity to watch those content in modern era and make them aware of the evolving landscape of cinema.
One of the new feature which has been included in the app is to provide Live broadcast of the some of the popular sporting event like recently concluded Durand Cup and Sohra Half Marathon. This feature has also gained popularity with more than 1000 people concurrently viewing such never experienced opportunity. Going forward, it has been planned to do such Live broadcast of popular musical events for the benefit of citizens from rural areas who otherwise do not have access to be physically watch the shows coming to urban centres.
In the next phase, there shall be new and exclusive movies, web-series, food and entertainment shows. There have been progressive talks with many of the film makers to make new films for which government shall provide financial assistance for production exclusively for Hello Meghalaya. The proposed films shall be of high quality, entertaining storyline and shall be produced with latest equipment. The same would be applicable for music videos and social media influencers. The platform would also provide opportunity for young upcoming artists by way of contest and competition. These artists would be given regular opportunities to create new and innovative content. Producing any content or film generally take 3-6 months, which involves scripting, cast, shooting and final editing. All these new content would be made available in the coming months. Meanwhile for the viewers interest, there are new contents and films coming every week.
It must be reiterated that citizens have shown whole- hearted support in making the Hello Meghalaya platform a big success in such a short time. Government is committed to make the platform more entertaining and engaging for citizens. Citizens are advised to register themselves in the platform as Meghalaya resident and support local content creators. Every view will matter for the content creators. The views and likes would encourage content creators to make better videos/films and help in their earning capability.

Deepak Verma

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