Best Western and Headway Hospitality collaborate to redefine hotel excellence

Guwahati; April 3, 2025: Sorrel Hospitality Pvt. Ltd (Master Franchisee Licensee of BWH Hotels in India, Bangladesh & Sri Lanka) and Headway Hospitality have entered a strategic collaboration in business development and hotel management, aimed at transforming hospitality offerings and driving greater profitability. This partnership seamlessly blends Best Western’s renowned global brand and expansive distribution network with Headway Hospitality, offering a comprehensive approach to elevate hotel performance and fuel revenue growth. Together, they are set to deliver unparalleled hospitality services and maximize business potential.
Speaking on the collaboration, Atul Jain – Chief Operating Officer – BWH Hotels for India, Bangladesh & Sri Lanka, “In today’s highly competitive hospitality sector, hotel owners require partners who deliver real, impactful results. Our strategic alliance with Headway Hospitality combines our strong brand vision with their operational excellence, creating a powerful foundation for long-term growth and sustained success in the hotel industry”.
As the hospitality industry navigates evolving consumer demands and economic shifts, this collaboration empowers hotels with the resources and expertise to stay ahead of the curve. A growing number of properties have already embraced this comprehensive solution, reaping the benefits of a more integrated approach.
Vikas Ray, Founder and CEO of Headway Hospitality, highlighted the significance of this milestone collaboration, stating, “By combining our expertise with Best Western’s brand strength and global reach, we are addressing key challenges faced today. Our commitment is to manage 30 hotels with over 3,000 keys by 2030, delivering exceptional value and sustainable growth for our stakeholders.”
Vikas Ray, with over a decade of experience in Northeast, is set to expand his footprint in the region by introducing new hotels under international brands. With a deep understanding of the market and consumer preferences, Ray aims to elevate the hospitality landscape in the Northeast, bringing world-class accommodations, premium service standards, and strategic development to this rapidly growing tourism hub.
The company’s expansion plan includes new hotel projects across key destinations, ensuring that both business and leisure travellers have access to premium hospitality experiences.
As Northeast India continues to gain recognition as a must-visit destination, these upcoming hotels will contribute significantly to the region’s hospitality infrastructure, creating employment opportunities and boosting tourism. The expansion aligns with Headway Hospitality’s commitment to delivering operational excellence, revenue optimization, and guest satisfaction.
This partnership unveils a strategic management framework focused on accelerating revenue growth by expanding distribution channels, optimizing occupancy rates, and boosting profitability. It also emphasizes improved operational efficiency through innovative cost management practices, ultimately driving stronger financial outcomes and reinforcing their competitive edge in the market.
About BWH℠ Hotels
BWH Hotels is a leading global hospitality enterprise comprised of three hotel companies including WorldHotels™, Best Western® Hotels & Resorts and SureStay Hotels®. The global enterprise boasts approximately 4,500 hotels in over 100 countries and territories worldwide. With 19 unique brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market as each brand offers its own personality and style.
BWH Hotels brands include WorldHotels brands: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive, and WorldHotels Crafted; Best Western Hotels & Resorts brands: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, BW Premier Collection®, @HOME by Best WesternSM, and BW Signature Collection®; and SureStay Hotels brands: SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM.
*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

About Headway Hospitality
Headway Hospitality is a leading hotel management company specializing in enhancing operational efficiency and profitability for hotel owners. With a deep understanding of market dynamics and innovative management techniques, Headway is a trusted partner for hoteliers looking to maximize their properties’ potential. This strategic alliance sets the stage for a new era in hotel management, providing property owners with the expertise and resources needed for sustained growth and success.